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Did ChatGPT Just Become Your MOST Important Referral Partner? More prospects are skipping search results and asking AI tools like ChatGPT and Google SGE for answers. If your firm isn't the one they cite, you're invisible. This session walks through a 5-step Answer Engine Optimization framework built for A/E/C marketers to help your firm get recommended by AI. You'll leave with a clear strategy to adapt your content and brand for how today's buyers research before they ever reach out. Most A/E/C marketers are still optimizing for Google rankings, while buyers are getting answers directly from AI. This talk shows you how to make sure your firm is the one AI recommends. You'll leave with a clear, practical framework to boost visibility, earn trust, and stay ahead of the firms who haven't caught up.
Attendees will learn to: identify how AI tools cite or miss their firm; create pillar + FAQ content optimized for large language models; implement structured data and off-site tactics to boost credibility; and adapt brand messaging and web experience to meet the needs of AI-informed visitors who are validating, not browsing.
About the instructor: Josh helps A/E/C companies with long sales cycles turn complex digital challenges into clear, strategic growth. As VP at Three29, he blends AI-powered SEO/AEO with sharp brand positioning and campaign strategy to drive real results. As a former teacher he specializes in translating C-suite goals into focused execution plans. Whether advising on messaging or market fit, he stays focused on what moves business forward.
Questions: please contact Alexandria Fujisaki at afujisaki@srbx.org or 916-465-8348.
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